Setting goals,
objectives
Outlining tactics
Tracking trends
Visible industry presence
Competitive research,
analysis of marketing, and PR
Perception audits and
analysis
Measurement evaluation
Tactical implementation, including:
Ongoing press/analyst
contact
Manage press/analyst
relationships
Updated media list
Editorial calendar
tracking, follow up
Create pitches for
articles on industry trends, personality profiles, and success
stories
Manage contributed
article program
Corporate, product launches
Media kit
Write, distribute
news releases
Speakers
Bureau
