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Develop yearly Public Relations strategy, including:

    Setting goals, objectives
    Outlining tactics
    Tracking trends
    Visible industry presence
    Competitive research, analysis of marketing, and PR

    Perception audits and analysis
    Measurement evaluation

Tactical implementation, including:

    Ongoing press/analyst contact
    Manage press/analyst relationships
    Updated media list
    Editorial calendar tracking, follow up
    Create pitches for articles on industry trends, personality profiles, and success stories

    Manage contributed article program
    Corporate, product launches
    Media kit
    Write, distribute news releases
    Speakers Bureau


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