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Develop yearly Public Relations strategy, including:

    Setting goals, objectives
    Outlining tactics
    Tracking trends
    Visible industry presence
    Competitive research, analysis of marketing, and PR

    Perception audits and analysis
    Measurement evaluation

Tactical implementation, including:

    Ongoing press/analyst contact
    Manage press/analyst relationships
    Updated media list
    Editorial calendar tracking, follow up
    Create pitches for articles on industry trends, personality profiles, and success stories

    Manage contributed article program
    Corporate, product launches
    Media kit
    Write, distribute news releases
    Speakers Bureau

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Color "Nanette has consistently demonstrated to us that she is the finest PR professional in the EDA industry. Marketing a unified design and verification language, as well as products, requires an ingenious and effective PR strategy, and Nanette was able to pull this together using her significant experience and vast range of contacts. Thirty six articles in electronics publications worldwide, with three on the front page of EETimes, in a single year speaks for itself!"

Dave Kelf, Vice President of Marketing
Novas, Inc.

(formerly VP of Marketing
Co-Design Automation, Inc.)

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